It’s the experience of accessing experiences online — from brands to people.
So we knew we needed a brand identity that can work for everyone. One that can adapt and align to a broad set of products and services across multiple markets.
So, what does this look like?
In keeping with our product philosophy, we created a visual system that plays with the notions of velocity, flexibility, and modularity. A scalable brand that can evolve along with our company.
Our new suite of visual assets are bright, stylish, and embrace different dimensions through motion and 3D graphics.
Let’s take a visual tour around what’s changed.
Auth-oh or Auth-zero? Now we can finally stop explaining how it's pronounced. The addition of a crossbar, alongside lowercase, reduces friction for the user when viewing the logo.
We don’t believe in one font to rule them all. For large sizes, i.e. headings, booths, posters, e.t.c, we use a display font,Space Grotesk. For functional and long-form text, we’re using the Inter font.
Our new color palette and gradients give us more options to play with, while also letting us delight the customer and provide consistency every step of their journey.
Pick your color to copy in the clipboard.
Due to the technical nature of authentication and authorization, we wanted to find a simpler way to distill these concepts into feature icons. This helps create some visual relief, and easy identification from web to product for our various features.
See everything in action at Auth0.com